Burlington Digital Marketing Manager in Burlington, New Jersey
LOCATION 2006 Route 130 North Burlington NJ US 08016
As a vibrant and growing off price retailer, Burlington invests significantly in Media and Marketing. We are looking to add a Digital Marketing Manager to our team.
This role will lead the digital marketing capabilities including digital ad tech integrations, cross-team collaboration, reporting, campaign management, ad setup, optimization, activation, and coordination of the creative assets which will enhance our regional media strategies. Reporting to the Digital Marketing, Senior Manager, the Digital Marketing Manager will be responsible for both long-term and day-to-day improvement of Burlington’s performance in the paid media channels.
This important role will help drive positive company results by implementing and optimizing media plans to continually increase the performance metrics of the campaigns.
Manage and lead digital advertising capabilities, which include audience building, planning, media buying and negotiation, in-flight campaign management, targeting, frequency optimization, analytics, and improvement of performance over time.
Responsible for all aspects of the digital media plans and making sure they hit the company objectives which include but are not limited to:
Managing campaign goals and objectives
Implementation of media campaigns
Optimization and improvement of performance
Audience building within a DMP or similar platform
Media buying and negotiation
Development of media strategy
Researching and presenting on new advertising ideas
Experience to implement audience building, measurement and tracking functions that will help the company advance digital media initiatives. Control the media set up, pacing, targeting, placements, vendors, strategies, and media activities for success.
Leadership in developing media plans to align with company deadlines and goals. Develop strategies for each digital media channel and plan the activation of media. Cross team management from start to finish of the activation through to the performance reporting for all the paid media digital advertising campaigns. Ability to pivot between vendors and optimize campaigns based on the performance metrics.
Vendor management and negotiation of media buying strategies. Manage vendors for different channels to obtain the best media rates while optimizing the media plan based on highest performing channels.
Our ideal candidate will have:
A Bachelor's degree in Marketing or related field
5+ years of experience in driving measurable business results through paid media solutions to increase company growth.
Expertise and experience managing a team and reaching expectations
Experience creating audience segmentation and localized targeting
Billing and performance management skills
Self-motivated, collaborative, with the desire to learn
Ability to work independently; flexible and resilient
Thorough knowledge of Microsoft Office (specifically PowerPoint, Excel and Word)
Understanding of digital channels and their attribution in digital advertising
Understanding and prior history of building ad tech solutions and integrations
Cross-team collaboration and management to keep campaigns performing well
Prior knowledge using AdTech such as Identity, DMP, Measurement/Attribution and other solutions
Come join our team. You’re going to like it here!
You will enjoy a competitive wage, flexible hours, and an associate discount. Burlington’s benefits package includes medical, dental and vision coverage including life and disability insurance. Full time associates are also eligible for paid time off, paid holidays and a 401(k) plan.
We are a rapidly growing brand, and provide a variety of training and development opportunities so our associates can grow with us. Our teams work hard and have fun together! Burlington associates make a difference in the lives of customers, colleagues, and the communities where we live and work every day. Burlington Stores, Inc. is an equal opportunity employer committed to workplace diversity.
Pay Range: $83,000/yr - $109,000/yr
Posting Number 2023-198636
Address 2006 Route 130 North
Zip Code 08016
Workplace Type Hybrid
Position Type Regular Full-Time
Career Site Category Corporate
Position Category Marketing