Burlington Influencer Marketing Specialist in Burlington, New Jersey
LOCATION 2006 Route 130 North Burlington NJ US 08016
As a vibrant and growing off price retailer, Burlington invests significantly in Media and Marketing. The Influencer Marketing Specialist is responsible for executing Burlington’s influencer marketing strategy, which serves the purpose of customer acquisition, brand storytelling from a “trusted/credible” source and engaging with our associates as influencers to showcase our great merchandise values. As an integral part of the marketing team, this individual will continue to drive innovation within the social media influencer space, will help to create influencer-like social content, will support merchandise and brand priorities, as well as consistently measure success of such efforts.
Develop and manage end-to-end influencer campaigns in alignment with key merchandise and brand priorities. Responsible for identifying appropriate influencers/creators, negotiating their terms and fees, onboarding them to ensure they are properly briefed and that their requested deliverables arrive on time and in accordance with campaign requirements and brand standards.
Establish benchmarks and KPIs for campaigns, track their performance and regularly analyze results. Additionally, deliver bi-weekly competitive review and quarterly channel reports cross-functionally and to leadership team.
Further develop, expand and execute Burlington’s Ambassador program. Establish relationships with internal cross-functional associates, including but not limited to internal communications, human resources, and merchants to continue to evolve, manage and expand the associate brand ambassador program.
Identify, coordinate, and execute strategic macro-creator partnerships to shape Burlington’s brand reputation and raise awareness and consideration amongst key customer segments. Work closely with media team to plan support for these partnerships.
Responsible for maintaining influencer marketing and creator budgets, issuing timely payment and working closely with the accounting team to ensure monthly reconciliation.
Minimum of 3-4 years’ experience working within the social media/influencer space
Demonstrated success in building and growing influencer marketing and ambassador programs
Strong ability to measure the value and success of influencer marketing across the marketing dept.
Experience managing influencer marketing campaigns from concept through completion
Familiar with contracting process and various pricing structures
Strong negotiation skills
Deep knowledge and understanding of social media platforms (primarily TikTok, FB, IG, YT, Snapchat, BeReal) and their respective best practices, KPIs, and emerging trends
Experience with social reporting tools (Sprinklr and AspireIQ a plus)
Organized and detail oriented
Able to develop relationships and communicate well with different types/styles of personalities
Analytical and data driven
Must have exceptional written and verbal skills
Works well under tight deadlines in a fast-paced work environment and able to respond quickly to ad hoc requests and changes
Positive, upbeat, can-do, professional attitude, independent and self-directed, yet also team-oriented
Come join our team. You’re going to like it here!
You will enjoy a competitive wage, flexible hours, and an associate discount. Burlington’s benefits package includes medical, dental and vision coverage including life and disability insurance. Full time associates are also eligible for paid time off, paid holidays and a 401(k) plan.
We are a rapidly growing brand, and provide a variety of training and development opportunities so our associates can grow with us. Our teams work hard and have fun together! Burlington associates make a difference in the lives of customers, colleagues, and the communities where we live and work every day. Burlington Stores, Inc. is an equal opportunity employer committed to workplace diversity.
Posting Number 2022-189722
Address 2006 Route 130 North
Zip Code 08016
Workplace Type Hybrid
Position Type Regular Full-Time
Posted Date 6 days ago (11/21/2022 2:41 PM)
Career Site Category Corporate
Position Category Marketing