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Burlington Manager Marketing Digital Content in Burlington, New Jersey

LOCATION 2006 Route 130 North Burlington NJ US 08016
Overview

This Manager of Digital Marketing will be a key player in the strategy and will manage the process of developing our marketing and advertising collateral. They will be responsible with creating an actionable content messaging strategy in partnership with the marketing/ media team, merchants, creative and production under the guidance of the Advertising Director. This manager should be a proven self-starter who can work towards high-level goals while keeping on top of details. The success of this leader will be measured in sales impact and engagement improvements.

A successful manager such like to have fun at work, be highly organized and have top notch communication skills. These will be critical, as they will be responsible for the success of our content strategy, development and reporting, our annual budget and the development of Marketing and Advertising team members.

Responsibilities:

  • Define and drive sales, store/online traffic and other success metrics for Digital marketing space inclusive of display, social, and other digital content

  • Be merchandise expert for GMM pyramids and accountable for the accurate and comprehensive integration of merchandise priorities into all digital communications efforts

  • Lead alignment efforts across media, creative, ecom and partnership/PR teams

  • Manage the professional development of social media specialist and content coordinator

  • Development, execution & internal communication of seasonal digital messaging strategy

  • Assess performance of campaigns, and continually work to document what resonates with consumers and integrate learning to improve performance

  • Manage weekly and seasonal editorial calendar ensuring issue content is on brand, balanced and in keeping with broader seasonal message and objectives

  • Ensure compliance to legal and internal guidelines across all media

Requirements:

  • Bachelor’s Degree or equivalent

  • Minimum of 5 years experience in a multi-channel marketing, advertising, merchandising or planning role; agency experience a strong plus.

  • Ability to develop and manage multiple high-priority campaigns simultaneously in a fast paced environment

  • Strong leadership skills and comfort working with VP level merchants and other senior stakeholders

  • Proven ability to develop and execute strategic messaging campaigns

  • Ability to travel 10-15% (monthly travel to New York and quarterly to other parts of the US)

Posting Number 2019-110208
Location US-NJ-Burlington
Address 2006 Route 130 North
Zip Code 08016
Position Type Regular Full-Time
Career Site Category Corporate
Position Category Marketing
Evergreen Yes

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