Burlington Senior Marketing Specialist- Paid Social Media in Burlington, New Jersey
LOCATION 1830 Route 130 North Burlington NJ US 08016
As a vibrant and growing off price retailer, Burlington invests significantly inMedia and Marketing.
This role will help execute our paid social media strategies including social media platforms, reporting, integration, ad setup, optimization, activation, and coordination of the creative assets. Reporting to the Paid Social Media, Manager, the Senior Specialist, Paid Social Media will be responsible for both long-term and day-to-day improvement of Burlington’s performance in the paid social media channels and YouTube/Search advertising channels. The role will work cross-functionally with other internal and external agency teams.
This important role will help drive positive company results by implementing and measuring the effectiveness of the paid social and search campaigns and making sure the ROAS (Return On Ad Spend) is increasing over time. As such, there will be the opportunity to present to leadership the results and impacts made on the company KPI objectives.
Continually look for innovative new products and ways to enhance the social media and Google media plans. Be the resident expert in all things paid social, search and online video. This includes audience building and managing campaigns from start to finish on schedule.
Responsible for all aspects of the paid social media (Meta, TikTok etc.) / Google (YouTube and Search) plans and objectives including but not limited to:
Planning and setting KPI’s
Setting up media campaigns and creative
Building audiences and targeting segments
Optimization and improvement of performance
Analysis of creative and performance
Reporting of the social media channels
Implementation of proper tracking
Entering and balancing the billing and invoicing
Create media workflows and roadmaps for priorities within the paid social and Google channels. Manage and align the budgets and pacing of the campaigns.
Take initiative learning and advancing optimizations across the proper channels. Recognize actionable insights that help create better future media plans.
Analyze and report on paid social performance. Research and present on the off-price competitive social landscape.
Bachelor’s Degree in Marketing or related discipline required
3+ years of experience in driving measurable business results through paid social media and search solutions to increase company growth.
Experience collaborating with Agency partners
Prior experience of how to run a paid social and Google campaigns from start to finish is desired
Experience creating audience segmentation and localized targeting
Ability to be a self-starter and take initiative
Billing and performance management skills
Self-motivated, collaborative, with the desire to learn
Ability to work independently; flexible and resilient
Thorough knowledge of Microsoft Office (specifically PowerPoint, Excel and Word)
Understanding of digital channels and their attribution in digital advertising
Prior knowledge and expertise with YouTube and Google Search
Cross-team collaboration and management to keep campaigns performing well
Experience using social media platforms such as Kenshoo, MediaOcean, Spinklr or similar solutions
Experience with MediaOcean Prisma is a plus
Come join our team. You’re going to like it here!
You will enjoy a competitive wage, flexible hours, and an associate discount. Burlington’s benefits package includes medical, dental and vision coverage including life and disability insurance. Full time associates are also eligible for paid time off, paid holidays and a 401(k) plan.
We are a rapidly growing brand, and provide a variety of training and development opportunities so our associates can grow with us. Our teams work hard and have fun together! Burlington associates make a difference in the lives of customers, colleagues, and the communities where we live and work every day. Burlington Stores, Inc. is an equal opportunity employer committed to workplace diversity.
Posting Number 2022-188793
Address 1830 Route 130 North
Zip Code 08016
Workplace Type Hybrid
Position Type Regular Full-Time
Posted Date 1 month ago (10/24/2022 10:12 AM)
Career Site Category Corporate
Position Category Marketing